What do universities look for in a personal statement?

Admissions tutors advise on the dos and don’ts of writing the Ucas statement

Your Ucas personal statement is one of the main ways universities will assess your application. It needs to be based what you’re good at, why you’re good at it, and how that makes you an ideal candidate for the course. So what exactly should you write and what should you avoid? We asked admissions tutors for their dos and don’ts.